Monday, April 16, 2007

Vodka that is going Green.- SVEDKA

SVEDKA is an imported vodka and it is fastest growing in the United States. There main goal is to use the future in their advertising campaigns to make Svedka the "#1 vodka in the universe". (www.svedka.com)

When you go to Svedka.com you go to the section of advertising and there will be a global warming section. Then you have to download the campaign. In the print ad it states "Voted #1 vodka of 2033. Svedka reminds you to do your part to end global warming. Add more ice". (www.svedka.com) The add has a women of the future.

Will these advertisements really help the efforts of global warming? I think that any attempt to make a change or get the phrase global warming is worth the effort. People will not be able to not think about global warming because they will see it in advertisements right in front of there face. If Svedka is the vodka of 2033 then they had to make sure they helped the global warming efforts because by 2033 the world can be a very different place for their product.

Look out for Svedka advertisements they definitely stand out because of the creative design of the campaign! Also take the advise from Svedka and start taking a part in the efforts against global warming.

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